Hehlen Schuhe is a shoe retailer from the Bernese Oberland near Zweisimmen. The company can look back on more than 50 years of history. Werner and Klari Hehlen-Bratschi founded Hehlen Hehlen Schuhe as a local retailer. The family business has been managed by the third generation since the beginning of 2014. The challenge was to transform a local retailer into a modern company with an internet presence.
Design of concept and long-term strategy
We started at Hehlen Hehlen Schuhe by creating a concept. The strategy included the development of a new website including an online shop. We realized the professional presentation of the store with the help of a seasonal 360° tour. This was integrated into Google My Business and enables a virtual tour. Local campaigns were rolled out via Google Ads. Precise advice was given to the owners. The successes are measurable via the conversion rate and sales. The process of digital change at a glance:
- Creation of a modern website
- Introduction and optimization of an online shop
- seasonal 360° tour for the presentation of the store
- Google Ads campaign tailored to the target audience
- Generate online presence and reach through listing
Digital presentation of the company
A central task was to present the company professionally on the Internet. It was important to achieve two goals at the same time. On the one hand, the local market position should be strengthened with customers. On the other hand, it was important to create new sales markets through online sales.
An important part of this concept is the website. We designed it to be modern and informative with a focus on the essentials. We integrated a seasonal 360° tour as an interactive tool. This arouses interest and increases the time spent on the website. We adjust the recordings twice a year. This ensures that the information is always up-to-date and there is a link to the seasonal sale of ski boots, for example.
A second sales market was created via the new online shop. Online trading is now also important for small and local retailers. We also took over the support and training of the employees, so that the online shop is operated independently. The focus was on a system that is easy to use. Inventory management and the online shop are linked via a HIS::XML interface. In this way, merchandise management is largely automated without any additional effort being required.
Check out the page at the following link: hehlen-schuhe.ch
Google shopping, listing and interacting with customers
Part of myls’ all-in-one solution was to increase the reach through search engine optimization and adjustment of the entries as well as the use of professionally created search ads. The goal was to increase total sales while reducing advertising costs.
Benefits of Listing
By optimizing the entries on 32 platforms, the reach was measurably increased. At the same time, we created a meaningful advertising concept using Google Ads, which is limited to the region. In this way we were able to effectively reach the desired target group and still limit the use of funds to a minimum.
We trained the employees of Hehlen Hehlen Schuhe how to use social media. In this way, the company can continue the strategy it has adopted and respond directly to customer reviews on the external platforms.
If you also need advice and would like to bring your company into the 21st century, then get in touch with us today.