One thing is clear: If you want to keep up on the local market, you cannot avoid a Google my Business entry in times of digitization. If the entry is optimized, you increase your chances of landing well and prominently on Google Maps, in Google’s Local Pack, in the Local Search Finder and in the organic ranking.
To ensure that your company is displayed, we have put together a checklist with tips.
Create a Google My Business listing
If your business has been around for a long time, there is probably already an automatically created entry. If this is the case, you should definitely apply for ownership.
You can find instructions here: https://support.google.com/business/answer/6300716?hl=de
Every business should take care to be in control of their own listing.
Just imagine, a user or a competitor ensures that their own business is marked as “permanently closed” in Google Maps or manipulated with completely wrong opening times.
Enter your data completely
Company name, address, phone number and domain name are important for local search engine optimization. Google strives to show users the best possible search results. With complete data you show yourself as an established, trustworthy company. It is important that your data is identical on your website and on other platforms.
select industry
Choose the primary industry that best describes your business. In addition, you can choose two to three branches next to each other.
opening hours
Add your opening times and keep them up to date. It is important to enter company holidays, public holidays and special opening hours. Make sure that the opening times are the same on your website as on all portals. (With our Myls Listing , you can easily control it with one access.)
Menus, table reservations, services
Various websites can be entered in Google my Business. For one, a link leads visitors to your website. On the other hand, you have the option of storing URLs for specific actions.
The following are possible:
– Make an appointment
– Orders
– Reserve a table
– Menus
– Price lists
– Service lists
choose attributes
Google provides a list here, which varies from industry to industry. Choose the attributes you offer.
description
Include a short description (500 characters) of your business. Your description helps Google understand what your business is about. Use relevant keywords in your description to increase your chance of being displayed under this content.
reviews
Collect reviews from your customers. Generate a review link via the Google my Business entry, so you have the option of sending the link directly to your customers. It’s an achievement to be featured in Google Maps as one of three contact points. The more positive you appear, the better.
posts
Create regular posts about Google my Business. This feature is still relatively new and very few companies use it. Posts with discounts, coupons and special promotions are popular.
Photos and 360° tours
Add photos and a virtual tour to your Google my Business listing to present your business even more clearly to potential customers.
(As a certified Google Street View partner, we are happy to help you create a virtual tour )
Uniform company data
Uniform company data is crucial for a good placement on Google my Business. It must be ensured that the data is entered uniformly on Bing, Facebook, Yelp and other directories.
With our free test , you can check your data.