For businesses, the importance of social media has increased significantly in recent years: In the meantime, 75 percent of companies expect social media to contribute to business development. Small and medium-sized enterprises (SMEs) in particular see great potential in social networks for customer acquisition and retention.
More and more businesses are relying on the power of social media to communicate with customers. At 85 percent, Facebook is the most-used network, followed by Instagram (62 percent) and YouTube (29 percent). This is shown by a Gelbe Seiten study.
Consumers expect to find companies on social media platforms and receive professional information there. Almost 70 percent of respondents said they also use these channels to find out about companies and their products and services themselves.
Customer communication via social media should therefore no longer be neglected, and a number of points need to be taken into account: On the one hand, only relevant information should be published. On the other hand, it is important not only to focus on marketing products or services, but also to share interesting and informative content. Only in this way can companies attract the attention and interest of their potential customers in the long term.
The fact is that for the next generation of customers and employees, a presence on digital channels is a matter of course. If you lose touch on social media and shirk from interacting with your target audience, you won’t be noticed, booked or considered as a potential employer – the company is virtually non-existent.
With the help of the myls listing, you are immediately and automatically represented on all important platforms with your company and have the possibility to publish posts on the platforms Facebook, Instagram, Twitter, Google and LinkedIn with just a few clicks. The news will also be integrated on your website.