Rich snippets are becoming increasingly important for targeted search engine optimization.
Rich snippets offer the opportunity to expand information according to a user’s needs and thus better address potential customers. Information such as prices, ratings, FAQs, job advertisements or links are displayed directly in the search results. Among the normal search results, the results with eye-catching elements such as star ratings, images, etc. stand out and can lead to more website clicks. A rich snippet on your page will result in a higher placement in search results, which will increase your website’s click-through rate and visibility. A higher ranking gives users more trust in the page, since Google considers it to be particularly relevant.
When creating rich snippets, it’s important to consider what information in the snippet would encourage a search engine user to click.
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