In a study over a period of one year, the global software provider and expert Uberall analyzed local search queries on Google and their impact. The data from 48,000 globally known company locations in Great Britain, the USA, Germany and France were examined.
In the first step, a control group represented on only four websites such as Google My Business, Facebook, Bing, etc. was compared. They lost 61 to 78 percent in visibility compared to the companies that were listed on more directories.
The study also examined how visibility changed within six months with the support of a professional third-party provider. If a search was made with the company name, the company was displayed twice as often as before and higher in the Google ranking. However, even more important is a search query that is not related to the company, as most users make queries such as “Restaurant in Bern”. After the management of the company data by specialized providers, the visibility and the ranking on Google even tripled.
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