Google’s John Mueller has some great tips on what to look for in image SEO in the Search Central Lightning Talks issue.
Why you should optimize images for SEO
Most people don’t pay attention to image SEO, but it can be worthwhile to place value on the placement of images in Google and Co. searches. Not only the image search is affected, but also the web search, Google Discover and Google News, which can serve as the place where images are published.
Which points are important for image SEO
- Providing meaningful context for images
- Optimize image placement
- Don’t display texts over the images
- Use alt attributes
- Use high quality images
- Build quality websites
- Pay attention to desktop and mobile
- Use good, meaningful URLs
- Do not block images via robots.txt
- Include structured data
- Offer large image previews
- Optimize images for loading times (use WebP image formats)
Conclusion images SEO
Optimizing images for your own website can be an extensive and complex topic. We would be happy to advise you on this topic.