The loading speed has long been one of the most important parameters when optimizing a website. Not only visitors, but also search engines use the time that elapses when a page is called up as an important evaluation criterion.
However, the format is not entirely new and has so far hardly caught on on the web. However, many browsers now support WebP. This includes all Chromium-based browsers such as Chrome, Opera and Edge, and since version 65 also Firefox. An exception is currently Safari. Apple’s browser will also support WebP from version 14, as will iOS 14 and macOS Big Sur. Then the images can be opened with a preview on the Mac, for example.
What are the advantages of WebP?
Compression JPEG : Saving of image size compared to JPEG is 25-34%
Compression PNG: Saving of image size compared to PNG is 26%
Transparency : Webp supports lossless transparency and animations
Color profile : Even with high compression, webp looks better than JPEG
Loading time : Webp decreases the loading time of your website and saves traffic
Conclusion:
The loading time of a website is an important ranking factor on Google. Search engine operators focus on user-friendliness and fast-loading pages are considered particularly user-friendly. The faster the content loads, the faster users can find the information they want. The growing proportion of mobile search queries must also be taken into account. Since mobile end devices often have a limited data volume or their speed reaches its limits, short loading times are of particular importance.