Local Optimization: Google my Business

There is also duplicate content in Google My Business. Merging duplicate Google My Business listings can improve your local discoverability.

Duplicate content does not only play a role in organic search when it comes to placement. Duplicate content can also be problematic in the local search. If a business has duplicate listings in Google My Business, it can hurt local rankings. Merging duplicate listings, on the other hand, can help improve local rankings.

If there are several entries in Google My Business for a location, Google automatically selects one of these locations and displays it. The correct location that a company would like to see is not always chosen. By merging the Google my Business entries, this problem can be avoided and the rankings can improve noticeably.

Unfortunately, the merging of Google my Business entries is not possible without problems. If there are many entries, there are several owners or it is not possible to easily verify the entries.

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